If you have B2B marketing experience and a passion for technology -- particularly its potential in both B2B and B2C marketing -- this position offers you some very compelling opportunities. You will:

• Expand your experience in a broad role that includes in-store merchandising, steaming in-store video, project management, channel marketing and more
• Make your mark supporting the overall transition from print to digital marketing within a growing global leader -- Our recent merger with Luxottica has made us the world's largest player in the eyewear industry
• Grow your skills in both B2B and B2C marketing, providing tools for independent eyecare professionals to use in engaging consumers and building their practices Quick question for you - click here
• Join an organization driven by a threefold mission: Improving lives by improving sight, Innovating for better vision, and Reaching the 2.7 billion underserved
• Showcase your potential to take on additional responsibilities and advance in a dynamic organization that promotes career development

Improving Lives By Improving Sight. Essilor of America, Inc. is the leading manufacturer of eyeglass lenses in the United States, employs more than 10,000 people and operates the largest and most comprehensive optical laboratory network in the U.S. Essilor of America, Inc. is a subsidiary of Paris-based Essilor International. Essilor manufactures optical lenses under the Varilux®, Crizal®, Transitions®, and other brands, and our products are worn by one billion people daily. Essilor has been on Forbes' list of the World's 100 Most Innovative Companies every year since 2010, and we ranked #62 out of 700 corporations awarded the title "Diversity Leader 2020" by the Financial Times.

To meet the basic qualification for this role, you will have legal authorization to work permanently in the United States for any employer without requiring a visa transfer or visa sponsorship. In addition, to be a good fit for the Senior Associate Marketing Manager, Digital Acceleration opportunity, you will have:

• An undergraduate degree and 4+ years of experience in marketing, OR a graduate degree and 2+ years of experience in marketing
• Experience in B2B marketing, working with a sales team OR direct sales experience
• Demonstrated strong marketing skills
• A high level of comfort with technology and a desire to explore potential applications of technology in marketing
• PC literacy including Google Workspace as well as MS Excel, Word and PowerPoint
• A background in in-store merchandising or digital product management is strongly preferred
• Experience in optical, healthcare or pharmaceutical industries is preferred Quick question for you - click here
• Experience influencing marketing partners is a plus

Just as important will be the following competencies and characteristics:

• The ability to:
  • Lead and/or work in cross-functional groups
  • Handle multiple projects, set priorities and drive results in a fast-paced environment
  • Influence change within the organization
• Excellent written and verbal communication abilities
• Strong interpersonal skills

For the time being, we will work remotely, and you may come into the office on occasion. We follow appropriate precautions to protect the health and safety of all employees. We are waiting on more information before finalizing our return-to-work policies, although you should plan on working in the office at least four days per week. You also should be willing and able to travel occasionally, once it is safe to do so, to gather market intel at independent eyecare professionals' offices.

Reporting to the Associate Director, Digital Acceleration, you will join a team of three that leads portals and applications that engage independent eyecare professionals and consumers. You'll be responsible for supporting the Commercial Marketing team and ensuring alignment with marketing goals and objectives. The role includes working closely with agencies and freelancers, and partnering with the sales and global marketing teams to support product launches and other key initiatives.

You'll divide the majority of your time among five key areas:

• Supporting independent eyecare professionals' practices with in-store merchandising, including posters, tent cards, etc., to ensure their patients choose Essilor's premium lenses
• Assuming ownership of the LensSelect™ app, shown in the video above Quick question for you - click here
• Managing in-store streaming video, including managing content to ensure it is current and comprehensive
• Serving as project manager for cross-functional teams regarding product launches and other key initiatives from a commercial marketing perspective
• Supporting other commercial marketing projects, such as channel marketing

More specifically, you will:

• Write creative briefs and direct agencies and outside vendors to develop customized branded content for product launches and awareness campaigns (demos, digital and printed content, apps, etc.) ensuring successful and timely implementation
• Build relationships with global team with a high sense of ownership
• Gain alignment and approval from key stakeholders to ensure brand assets are accepted, flawlessly executed and increasingly digital
• Confidently communicate with sales
• Work with partners, analytics team and agencies to measure and report results on projects and pilots
• Ensure legal compliance with all plans, programs and initiatives
• Meticulously track and report budget
• Contribute actively to the Marketing Team
• Conduct special projects as assigned, partnering closely with product and consumer marketing teams on product launches and key initiatives

Evolving role, evolving opportunities
Digital acceleration has been an important initiative at Essilor for several years and, by the very nature of digital, the initiative has evolved and will continue to do so. That means your own role will continue to evolve, and you'll have a say in shaping the evolution. Of course, you also may leverage your success to pursue other opportunities, around the world, within Essilor-Luxottica.

Great environment
You will join a team that includes dedicated, sharp and mutually supportive professionals. Our culture is entrepreneurial and fresh, backed by 170 years of success. In addition, we are proactive about promoting collaboration, as well as about recognizing and celebrating successes.

Truly living our values
At Essilor, we believe everyone deserves to see life and all its detail with the best vision possible. That's why, in addition to designing, manufacturing and distributing quality vision care solutions worldwide, we invest in raising awareness of the importance of good vision, support eyecare professionals, invent new technologies and products, and support philanthropic initiatives. We also are committed to robust standards for environmental sustainability. These are just a couple of reasons we were one of the 52 companies named to Fortune magazine's 2019 Change the World list.

Excellent compensation
In addition to a competitive salary and bonus potential, we offer an exceptional mix of first-rate benefits, including medical, dental and vision plans; a 401(k) plan with company match; tuition reimbursement; comprehensive training through Essilor University; lens and frame benefits for you and your family; an employee stock purchase plan with company match; and more.

Video: As part of the #DifferenceMakers campaign, Essilor chose four eyecare professionals and three Essilor employees to participate in a mission trip to Southeast Asia in March 2019.

To excel in this role you will bring strong self-motivation and initiative, with a passion for coming up with new ideas and making them happen. This applies both to market strategies and tactics as well as process improvement. Our culture places a high value on continuous improvement, and innovation is in Essilor's DNA.

It's also important that you truly love technology, beyond being competent at the computer. You should be driven to learn and explore, combining an ever-increasing knowledge base with creativity and an understanding of our marketing goals. Further, you should be enthusiastic about using these assets to help accelerate digital solutions that make a genuine impact on eyecare professionals and their patients and customers.

The pace here is fast and change happens frequently at Essilor. Those who excel here truly enjoy the dynamic environment and remain agile and able to pivot. You also should be highly organized and able to multitask. Interpersonal skills also will be important, as you will work regularly with people in different functional areas -- you'll need to be able to influence and motivate others.